Top 5 Word Puzzle Games Performance in New Zealand - Q3 2024

During the third quarter of 2024, the top word puzzle games in New Zealand displayed diverse trends in downloads, revenue, and active user engagement, showcasing their popularity and monetization strategies.

Zen Word® - Relax Puzzle Game by Oakever Games started the quarter with weekly downloads of around 4.9K, which rose to a peak of 9.3K by mid-August, before settling down to about 3.5K by the end of September. Its weekly revenue peaked at $503 in mid-July, with fluctuations throughout the quarter, ending at approximately $444. Active users increased significantly from 13K at the start to around 26K in mid-August, stabilizing at around 23K by the end of the quarter.

Wordscapes, developed by PeopleFun, Inc., maintained a steady trend in weekly downloads, starting at 5K and ending the quarter slightly lower at 3.7K. The game's revenue showed a peak of $4.7K in early July, with a notable dip mid-quarter but regained to approximately $3.9K by the end. The active user base remained robust, fluctuating slightly around 56K throughout the period.

NYT Games: Word, Number, Logic from The New York Times Company experienced a more variable performance. Weekly downloads decreased from 3K to just over 2K, while revenue reached a high of $6.8K in the second week of July, later stabilizing to about $3.2K by the end of September. Active users showed a consistent rise, peaking at around 34K.

Cryptogram: Word Brain Puzzle by Joyteractive saw a gradual increase in downloads, beginning at 2.4K and reaching 2.6K by the end of the quarter. Revenue also rose steadily from $144 to $236, while active users grew from 12K to over 14K, indicating a healthy engagement level.

Crossword Master - Word Puzzle by Easybrain Ltd, despite being a newer entrant, showed promising growth. Starting with downloads of 1.4K, it more than doubled to 3.2K by the end of September. Revenue, although modest, increased from $38 in mid-August to $100 by the quarter's end. Active users surged from 1.3K in early July to nearly 6K, reflecting growing interest.

These insights, derived from Sensor Tower's comprehensive data, highlight the dynamic nature of the word puzzle game market in New Zealand during Q3 2024. For more detailed analytics and trends, visit Sensor Tower.